Launch of "Capital for eBay Business Sellers" powered by YouLend

In 2021, eBay wanted to help its sellers grow their business with fast and flexible financing options, without the hurdle of a complicated application process. After a thorough evaluation process, eBay decided to launch Capital for eBay Business Sellers, powered by YouLend, to their UK sellers that they could use to invest in marketing, supply chain and operations to boost their sales.

Launch of Capital for eBay Business Sellers

Through the seamless digital application process on eBay's website, sellers are able to apply for financing in just a few clicks, upload their documents for KYC, select a quote and receive funds in their business account in 24-48 hours.

Since its launch in April 2021, Capital for eBay Business Sellers has extended over 8,000 business fundings to 4,750+ unique sellers, with over £75M in financing. The financing solution has been a huge success and boasts an impressive 75% renewal rate.

“By partnering with YouLend, our sellers have access to fast and flexible business funding that can help them manage cashflows and focus on the bigger business challenges ahead.” Lawrence Bennett, Head of Financial Services Partnerships at eBay

A seamless merchant journey offered by YouLend

YouLend was integrated into eBay’s platform in order to provide a seamless customer journey that made it easy and quick for their merchants to apply for funding. This was branded with eBay’s logo and color guidelines, making it feel as if the merchants never left the eBay ecosystem. This was set up in a matter of days with YouLend’s battle-tested codes, with no in-house development costs required from eBay.

How does Capital for eBay Business Sellers work?

  • Merchants can repay as a fixed percentage of every sale (revenue-based financing)
  • Access to funding in as little as 24 hours, once application is reviewed and approved by YouLend
  • Simple, affordable fee: Merchants pay a flat fee that is agreed up-front (from 3%)
  • Flexible top-ups once a merchant is on-board and receive same-day funding top-ups

Key business results

£75m funded to eBay sellers

The partnership with YouLend enabled eBay to fund over £75m across over 8,000 fundings.

26% growth in GMV

Sellers that took out funding sold on average 26% more in the 6 months following funding than comparable businesses that did not take out funding.

75% renewal rate

Given the positive results from their first round of funding, 75% of sellers applied for funding more than once since the launch of this program.

Ready to get started?

Explore how revenue-based embedded financing solutions can change your relationship with your merchants, bolster your brand, and improve your long-term growth.

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